'Big Persona' also sets the tone for yet another new project in the works, which finds Maxo 'more on some turnt up s***.' (When pressed for details, Maxo laughs but declines to elaborate. That's a million dollars in cars right there. We had a Rolls Royce truck f****** them h*** up. And then to have Tyler sitting on top the Louis Vuitton and f****** doing donuts? We didn't have no stunt doubles on none of that shit. 'I don't think Tyler be shooting too many videos,' he says. The result, 'Big Persona,' is proof that Maxo commands industry respect. Maxo and Tyler met early last year when they were both billed on Yams Day, a tribute concert honoring the late A$AP Mob co-founder. For the music video, Maxo is on the passenger side of a Rolls Royce truck, as Tyler spins it into donuts in a mall parking lot. In Weight's biggest single, the triumphant 'Big Persona,' Maxo and Tyler, the Creator trade boasts about Grammy wins and sipping Arnold Palmers. You'll tell your kids one thing but then you'll do the other.'ДЇans seem to appreciate that nuance. But we're all human, we all live in contradictions. 'It just makes everything a little better. 'Mama's Purse' shows how music helps Maxo excavate family histories to learn more about himself and how he operates in this world. He worries that, with how his mother used to shoplift him FUBU for the fourth grade and how he bought her a Lexus after 'they threw my brother in a hearse,' they've both been guilty of trying to buy each other's love. In Weight's 'Mama's Purse,' Maxo interpolates Three 6 Mafia's 2005 hit 'Poppin' My Collar' ('Ever since I could remember, I've been poppin' my collar.') but then reveals the personal cost. However, this being Maxo Kream, who Travis Scott envisioned as a Biggie-type figure before either of them saw fame, the truth can never be that simple. Money in a legal way is always good,' he says. 'S***, it's bringing in the money to be able to pay bills. When asked how music helps him process how he increasingly has to provide for family, including Jalae and a child of his own on the way, Maxo answers with one word: 'Money.' I recorded it so that people can have insights, but other than that, I don't listen to it.'

'I mean, that's the only song I don't listen to. You never would have gotten the song,' Maxo says. 'I had to the second day because if not, it never would have came out. The next day, Maxo made the news public on Instagram, saying, 'No words or caption can explain what I'm goin through.' Two days after Money-Du's death, Maxo re-lived this personal tragedy by recording Weight's penultimate song 'Trips.' The song is a visceral account, almost to the minute, of how Maxo saw his brother die: 'More than a half an hour waiting on the paramedics / spent another half an hour answering questions for detectives / fightin', screamin' / Lord Jesus, someone help him / gassed when breathin', he so helpless / barely breathing, now he breathless.' On March 9, 2020, Money-Du, now survived by his daughter Jalae, was fatally shot in Los Angeles, where Maxo originally sought to escape his trapping past. And after flying in and out, I really wanted to humble myself and get back down to earth, especially after my brother died.' 'I was living my life in Houston, a normal life,' he says. He knew that the best place to mine inspiration would be back home. It marks Punken's transition to family breadwinner, and the precarious work-life balance as a result.ДЇor four months in-between releases, Maxo headed back to Houston before completing Weight last December. But if his last album meditated on how his father's absence during Maxo's childhood led to him seeking out strong male figures in street hustlers, Weight chronicles his growing list of responsibilities now that his music racks up millions of Spotify streams. 'I always try to honor my family in my music,' Maxo says, in a phone call four days before Weight of the World's release. 18 as the date that his younger brother - Jalae's father, nicknamed Money-Du - first missed one of his concerts because 'he had to go be with his daughter.' In every sense, Weight of the World continues a tradition that Maxo has carried on from his 2018 debut Punken (whose title is his family-given pet name) and 2019's Brandon Banks (which Maxo named after his father, whose lively, sharp voice animates the album).

18 release coincides with his niece Jalae's birthday, as well as the anniversary of his cousin Andrew's death. His latest, Weight of the World, continues on that theme, marking his transition to family breadwinner.ДЄgainst convention for new album releases, Houston rapper Maxo Kream released his third album on a Monday, due to the date's personal significance. In his first two albums, Maxo Kream mined his family history for material.

Three 6 mafia poppin my colla